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Digital Marketing

Digital Marketing Online Course

Start On March 31, 2016
Duration Live Instructor-LED classes
Level Weekend/Weekdays
Seats available 2

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About Digital Marketing Course

Good Digital Marketing can have a massive impact on the success of any business. With rapid strides in technology, a sea-change in business trends and ever-changing customer behavior patterns having a robust digital marketing strategy in place is critical t the success of any MSB or large corporate.

Available Batches

25 Dec

MON-SAT(35 Hours)

07:00 AM - 10:00 AM (IST)


5 Jan

MON-SAT(35 Hours)

07:00 AM - 10:00 AM (IST)


Can’t find a suitable schedule? Call us @ +91-9032453453

Digital Marketing Course Description

Digital Marketing refers to the use of online channels for marketing a company’s goods or services. It is an umbrella term which includes Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing and Google Analytics.  and a whole gamut of other online marketing methods.

The Digital Marketing online training by Tektutes will transform students into seasoned digital marketing experts with expertise in the various facets of Digital Marketing such as Search Engine Optimization (SEO), Search Engine Marketing (SEM). Social Media Marketing, mobile marketing solutions and so on.

Students will be trained by giving real-time assignments , case-studies and practical tasks which will enhance their real-time skills. Learn online marketing with Tektutes and become master in Digital Marketing.

Through our online digital marketing course, students will be able to master the different aspects of Digital Marketing and devise highly successful digital marketing campaigns and plans with direct impact on traffic and ROI of the website. The objectives of online digital marketing are as follows:

  • Students should master the different aspects of Digital Marketing
  • Design a successful and customized Digital Marketing Plan
  • Master advanced keyword research and keyword planning
  • Enable students to do successful on-page and off-page SEO
  • Utilize Social Media marketing to drive organic and referral traffic
  • How to setup and track traffic to website and effect on business bottom-lines

Digital Marketing is a good career choice and a great skill-set to have due to the limitless possibilities of the internet. It is the deal course to take up for the following people

  • Freshers interested in Digital Marketing
  • Web developers and Designers wishing to engage in digital marketing for their web solutions
  • IT professionals looking to add a valuable skillset to their portfolio

There are no must-have skills to commence the Digital Marketing tutorial as most of the concepts will be covered in-depth during the training program. However, a basic idea of the following will benefit students.

  • Knowledge of world wide web
  • Working with search engines
  • Understanding of terms like visitors, traffic and site statistics.


Digital Marketing is an indispensable part of the marketing strategy of any company. Digital Marketing skills are a good skill to have for the following reasons

  • 62 B Market Value
  • 34 % Market Demand
Market Demand

The exponential growth in this industry has generated an enormous demand for trained digital marketing professionals. According to Mondo.com the demand for Digital Marketing professionals is like to rise 38% every year.

One of the Hottest technical skills

According to Inc Magazine Digital Marketing is one of the hottest technical skills to have on the market today

Top Industry

According to the Wall Street Journal the Digital Marketing industry is worth $62B. It is an ever-expanding industry likely to see exponential growth in the future as well.

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Course Curriculum

  • Introduction to SEO
  • How Search Engines Work
  • Organic Search vs. Paid Search Results
  • Google search console
  • On-page Optimization
    • Web page basics
    • HTML basics
    • Meta tags
    • XML sitemap
    • HTML sitemap
    • txt
    • URL structure
    • Website speed analyzing
    • Redirects
  • Off-Page Optimization
    • What is link building
    • Link building techniques
    • Quora
    • Document sharing
    • Backlink analyzing
  • Keyword research
  • Google Keyword Planner Tool
  • SRO audit tools
  • Algorithm updates (Panda, Penguin, Hummingbird, pigeon)
  • Schema markups (Micro, JSON, JSON-LD)
  • Introduction to SEM
  • What is SEM? Why SEM?
  • Introduction to Google AdWords
  • How auction works
  • Introduction to search, display, shopping ads
  • Google keyword planner tool
  • Keyword research
  • Bidding process & budget
  • Landing pages
  • Conversion tracking
  • ROI (return on investment)
  • Google display network
  • Shopping campaigns
  • YouTube marketing
  • Introduction to web analytics
  • Introduction to Google analytics
    • Getting start with Google analytics
    • How analytics works
    • Basic metrics
    • Traffic sources
    • Campaign analytics
    • Goals setup
    • Event tracking
    • Creating technical reports
    • Dashboards and segmentation
  • Social media analytics
    • Facebook insights
    • Twitter analytics
    • YouTube analytics
    • Social media campaign analytics
  • Other available analytics tools
  • Introduction to SMM (social media marketing)
  • Benefits of using social media
  • Impact of social media on SEO
  • Content creation for social media posts
  • Social sharing
  • Facebook Marketing
    • What is Facebook
    • Facebook account setup
    • Facebook marketing strategy
    • Increasing likes to page
    • Types of posts
    • Facebook groups
    • Facebook insights
    • Facebook ads & campaigns
  • YouTube marketing
    • Uploading the videos in YouTube
    • How to optimize a video
    • Video settings
    • YouTube metrics and analytics
    • What is copyright and spamming
    • Annotations and cards
    • Increasing subscribers
    • Creating playlists
  • Twitter Marketing
    • What is Twitter?
    • How to use Twitter for brand promotions
    • Profile creation and profile management
    • Competitor analysis
    • Twitter strategies
    • Using # tags
    • Tools for Twitter marketing
    • Twitter advertising
    • Types of campaigns
    • Audience targeting
    • Reporting
  • LinkedIn Marketing
    • What is LinkedIn?
    • Benefits of LinkedIn
    • Optimizing the profile
    • Creating new connections
    • Finding new jobs in LinkedIn
    • Customizing the page
    • Advertising in LinkedIn
  • Pinterest Marketing

Google+ Marketing

  • What is Email Marketing?
  • Importance of Email marketing
  • Popular Email marketing tools
  • MailChimp Email marketing tool
  • Pricing and structure
  • Email marketing strategies
  • Nurturing and automation

Tektutes Training: What We Offer

Live Sessions By Industry Experts

Several Hours of Live Comprehensive training for all courses every week . Several Instructor-led sessions with numerous batch and schedule options .

Lifetime Resources Access

Our course provides you access to recorded class sessions , latest documentaion, knowledge repositories , tests and quizzes at no extra cost.

Industry-oriented Projects

Projects and assignments designed with great care to hone real-time technical skills essential in the industry. Use-cases which will aid practical understanding.

24x7 Expert Support

Enrolling in our course will ensure that our experts are online 24x7 waiting to help you resolve any course related issues. Our tracking system will ensure your problem is resolved at the earliest.

Emphasis on practical Assignments

We understand the important role that real-time tasks play in making students technical experts. Hence our course curriculum has several hours of practical assignments.

Tektutes Certification

Acquiring training will ensure that you are a subject-matter and practical expert. On course completion and candidate assessment you will be granted ceertification.